ROCK YOUR WORLD

We get it. Jewelry stores are the worst.
Except ours.
100 Years of different is Our Wisconsin Tradition

Bridal Experts

And everything that comes with it.
Engagement rings, wedding bands, bridesmaid giftsโ€ฆ weโ€™ve got it handled.

This should be fun โ€” not stressful. Donโ€™t see what youโ€™re looking for?
Just ask โ€” weโ€™ll hunt it down like it owes us money.

Fashion Connoisseurs

Cool big-name brands with multiple styles & price points to cover all your gifting needs. (Or if youโ€™re looking for a lilโ€™ something for yourself!)

CUSTOM JEWELRY DESIGN

DREAM IT. DESIGN IT. CREATE IT.

OUR STORY

Uncle โ€œAโ€ Wrote a Book!

After 100+ years in the diamond business, weโ€™ve heard it allโ€”and weโ€™re just as tired of the jewelry store BS as you are. Thatโ€™s exactly why Andy wrote The Inappropriate Guide to Buying an Engagement Ringโ€”a refreshingly honest, no-fluff guide that feels more like grabbing a beer with your buddy than sitting through a sales pitch.

This isnโ€™t your typical jewelry advice. Itโ€™s real, authentic, and straight from a jeweler who canโ€™t stand most jewelry stores either. If youโ€™re ready for a smarter, more genuine way to shop for the ring, this book is your new best friend.

Get the book. Cut the crap. And actually enjoy the process.

Reading ainโ€™t your thing?

Take a listen to the Buy Like A Guy Podcast below.

This is the podcast you need to buy an engagement ring or other important jewelry with confidence. A podcast for men about buying cool things like bourbons, beers, watches and more, from experts who know their sh*t. Need help with something? I know a guy...

From how to buy a diamond to figuring out WHAT she wants, to advice on what absolutely NOT to do. This is YOUR โ€œsoup to nutsโ€ for dudesโ€ฆ jewelry-buying podcast!


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