
ROCK YOUR WORLD
We get it. Jewelry stores are the worst.
Except ours.
100 Years of different is Our Wisconsin Tradition
Bridal Experts
And everything that comes with it.
Engagement rings, wedding bands, bridesmaid giftsโฆ weโve got it handled.
This should be fun โ not stressful. Donโt see what youโre looking for?
Just ask โ weโll hunt it down like it owes us money.










Fashion Connoisseurs
Cool big-name brands with multiple styles & price points to cover all your gifting needs. (Or if youโre looking for a lilโ something for yourself!)











CUSTOM JEWELRY DESIGN

OUR STORY
Uncle โAโ Wrote a Book!
After 100+ years in the diamond business, weโve heard it allโand weโre just as tired of the jewelry store BS as you are. Thatโs exactly why Andy wrote The Inappropriate Guide to Buying an Engagement Ringโa refreshingly honest, no-fluff guide that feels more like grabbing a beer with your buddy than sitting through a sales pitch.
This isnโt your typical jewelry advice. Itโs real, authentic, and straight from a jeweler who canโt stand most jewelry stores either. If youโre ready for a smarter, more genuine way to shop for the ring, this book is your new best friend.
Get the book. Cut the crap. And actually enjoy the process.
Reading ainโt your thing?
Take a listen to the Buy Like A Guy Podcast below.
This is the podcast you need to buy an engagement ring or other important jewelry with confidence. A podcast for men about buying cool things like bourbons, beers, watches and more, from experts who know their sh*t. Need help with something? I know a guy...
From how to buy a diamond to figuring out WHAT she wants, to advice on what absolutely NOT to do. This is YOUR โsoup to nutsโ for dudesโฆ jewelry-buying podcast!







