SHINOLA DETROIT
WHY BUILD A WATCH FACTORY IN DETROIT?
Why not accept that manufacturing is gone from this country?
Why not let the rust and weeds finish what they started?
Why not just embrace the era of disposability?
And why didnβt we buy a warmer coat before we moved here?
Through several Detroit winters, weβve asked ourselves these questions.
And worked not to find our answer, but to build it.