In Episode 13, I discussed how “Cut is King” when it comes to diamonds, and how a better cut can make a diamond look brighter, bolder, bigger, and more beautiful. But what exactly are the visual properties that contribute to a diamond's appearance? There are three: fire, brilliance, and scintillation. The intensity of each of these properties varies based on how well the diamond is cut.

Fire refers to the way a diamond breaks up white light into its spectral colors, creating a rainbow effect. Brilliance describes the amount of white light that a diamond reflects back to us, creating a brighter look. Scintillation refers to the flashes of light that come off the diamond when it moves, creating that dazzling effect we all love.

Together, these properties determine a diamond's beauty and value compared to other diamonds. And that's why Cut is so important - it's the most visual aspect of a diamond's quality. Which means, the next time you're admiring a diamond, keep these properties in mind and know that a well-cut diamond will look more beautiful and therefore cost more.

If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home.

Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome.

Listen To Preacher Man on Spotify.

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