In this episode I'll give you a small piece of advice that pretty much never fails.  Pretend we're sitting at a bar and we've just ordered our first pint of Guinness, and you want to know how to find the best "deal," and not get "ripped off."  This is what I'd tell you.  (As I've told so many before. 

Find the Perfect Place:
I can't emphasize this the importance of choosing a jewelry store where you feel comfortable and at ease. It's not just about the diamonds; it's about finding a place that resonates with your vibe and sets the stage for an easy and memorable experience.

Find "Your Guy on the Inside":
You need a reliable person at the jewelry store who speaks your language and advocates for you. You know..."Your Guy." (Yes, your guy can definitely be a woman!)  This person is your trusted guide (Yoda), helping you navigate the sometimes overwhelming world of diamond selection.

The Simple Symbol of Love:
I also remind you that the beauty of a diamond lies in its simplicity. It symbolizes a connection between two people, a promise to keep going together. Let go of the unnecessary complexities and focus on the genuine emotion behind the gift.

Independent Jewelry Stores are Your Best Allies:
Take my advice and you'll see quickly that independent jewelry stores and the people that work there can be your ultimate allies in this quest. With their vested interest in your happiness, they offer personalized attention, honesty, and a genuine desire to find the perfect diamond for you.

If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth.

Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome.

Listen To Preacher Man on Spotify.

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